Essay Question about " The Importance of Business News in Running Business"

Essay Question about " The Importance of Business News in Running Business"

Business news is an anouncement of important events about buying and selling of goods or services of business company on television, radio ,etc. In running business, company needs to have business news fr communication with customers. According to the question, I agree that business news is important in running business because it helps creating a good image of an organization, informs the information to the public, makes us know how to set the company's policy, and shares opinion in running business as the following discussion:
Firstly, business news is important in runing business because it helps creating a good image of an organization. Good image is an important thing that helps the organization looks good in customers's eyes. If organization can have good or positive business news, it leads to the confidentce of the customers and they will be brand loyalty of the organization. When customers are confident in the company, the organization will gain profit more. For example, Brcez which is the brand of Uniliver company arranged the projects about building Breez's playgrounds to support learning outside classroom for Thai children. It makes Breez can create good image in brand and organization to customers.
Moreover, business news is important in running business because it helps sharing opinion in running business becuase it makes us know the competitors. In running business, company shuold learn what the competitors do for preparing the ways to improve the organization. We can take information in business news to analyze both organization and compettitors in the market, business strategy ,and SWOT which consists of strength,weakness, opportuinty, and threat. They can tell us to know how to run business better. For example, Pepsi declared strategies of this year in newspaper. Pepsi will use strategies in launching two peoducts per one time for comfirm Pepsi always makes new products for target groups.
Furthermore, business is important in running business because it helps making us know how to set the company's policy because the organization can learn from business news about policy, investment, stock exchange, world trade, and planning in running business. When we know information, we can take them to set the guide of company's policy. For example, Interlink company took all information of 2oo7 to set new po;icy of company in 2008. It declared business policy as increasing profit from 950 million baht to be 1080 million baht, expanding new subsidiary, and human resource development.